We are actively starting and taking part in different projects in order to support sugar reduction activities around the globe.
Below is an outline of projects that we are involved in right now:
Sugar Reduced Cloud Platform for transparency and traceability
A communications platform is needed to make sugar reduction and sugar replacement alternatives more transparent and traceable for the end-consumer. We are now developing a cloud-based platform for sugar reduction. The platform will be open for the public to learn more about different alternatives as well as for R&D people at food producers to use as a tool for new product development with less sugar. The project is funded by EU Horizon 2020 and the Swedish research agency Vinnova.
CSR – Take action to stop the sugar epidemic
We believe that sugar reduction should be a top priority for companies and organizations across the globe. Globally, just sugar sweetened beverages are estimated to contribute to about 184 000 deaths each year, according to a Lancet paper published early 2016. Sugar is ‘the most dangerous drug of our time’, claimed Paul van der Velpen, head of Amsterdam’s health service, already back in 2013, calling for health warnings on sugary foods and beverages, the same way we see on tobacco products.
The public health is of concern to all. That’s why we are suggesting that sugar reduction becomes a CSR issue, not just for the food and beverage industries, but for all. Let’s find recipes and solutions to reduce sugars in food and make sure that healthier, yet tasty options, become available on the shelves of super markets across the globe.
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