“Reducing the sugars isn’t going to do much for obesity — nor will a tax. People will still choose sugary foods and then add soda. Education is the key; then people can be free to make their own choices,” says Christina Major, nutritionist and co-owner of Radiance Holistic Center and Academy in Sunbury, Pennsylvania.
At the same time, the World Health Organization’s report which was issued recently stated that taxes of 20 % or more led to considerable reduction in calorie intake. It also showed that when governments used revenue from sweet drinks taxes to subsidise healthier options – people began making more nutritious food choices.
Soda companies have actively lobbied against health-focused measures to curb obesity. But Pepsi recently announced a commitment to cut sweet calories in its product offerings by 2025. This goal is more ambitious than their earlier goal of reducing 25 percent of sugars in some drinks in some markets by 2020. Pepsi has been fighting soda taxes for quite some time and mean that taxes place a disproportionate financial burden on poor people and small business. Read more in HealthZette’s Pepsi Will Cut Sugar in 9 Years.