The main purpose of the Sugar Reduced Academy is to promote research, development and projects within sugar reduction to benefit public health. The Academy preferably supports projects and research in nutrition science and lifestyle habit changes.
The academy serves as an independent platform for sugar reduction commitments for external parties where projects can be evaluated, explored and implemented in the food value system. The academy implements activities for the generation of a global sustainable development strategy for the sugar reduction to be coordinated by the sustainable commodity initiative and partners.
Increase awareness and create synergies to enhance public well-being – turning evidence and sugar reduced research into socially responsible actions.
Our aim: Make sugar reduction a CSR issue
The Sugar Reduced Academy’s mission is to lead, leverage and facilitate sugar reduction businesses and to have a positive impact on people’s health, as well as society’s health care costs. Our aim is to be recognized as a thought leader in not only reducing sugar but also leading CSR projects through sugar reduction. The Academy is also a business platform which conducts research, facilitates networks throughout the food value system and events, leads campaigns and provides consultancy and training for reducing sugar in food.
We are convinced that reducing sugar for a sustainable growth and an industrial vocation must be compatible with human health and social development.
The Steering Group for The Sugar Reduced Academy consists of individuals devoted to sugar reduction as a means of creating a healthier world. The group represents both business, public, scientific and journalistic approaches to the current state of the food and beverage industry. To get in contact with the Steering Group, please contact email@example.com with your request.
COMMERCIAL: Lucy Dahlgren
Managing director and Founder of Bayn Europe, a business professional specialized in sugar reduction. Working in close corporation with both the industry, ingredient manufacturers and research institutes.
SCIENCE: Sandra Einerhand
Sandra Einerhand, PhD in Life Science, is specialised in designing and rolling out ”the first 1000 days” program – researching how our diet and eating habits affect our health starting from early life onwards. Sandra helps food companies with sugar reduction and finding new, healthier lifestyle ingredients from a scientific standpoint.